For weeks, or even mayhap months, your YouTube views and subscribers have been growing, and you lot've been happy with your content strategy. But of a sudden, everything comes to a halt, and even though y'all may be creating and publishing more videos, you're getting fewer views on boilerplate. What is that about?

At that place may be a number of reasons which we'll become over in this postal service. Or you tin can watch the video here:

#1 Global Lockdown - The Touch on on YouTube views

Did your channel experience pregnant growth over the past few weeks? With global lockdown in place due to COVID-19, many of us have been stuck indoors and glued to Netflix, Hulu, iPlayer, or YouTube because there has been nothing else to do.

But now the earth is starting to reopen and which means less fourth dimension is spent in front of our screens. And, of form, at that place's a piddling flake of viewer fatigue, because people tin can't sentinel Netflix and YouTube all of the time. Well, not everyone can.

For a lot of creators, you may exist starting to run across a slight decrease in your view counts. Desire to know how that'south impacted the vidIQ YouTube channel?

Nosotros were averaging around almost twoscore,000 views per day at the start of March of 2020. Then, as the lockdown came into consequence, a lot of people seized the opportunity to offset their own YouTube channels and turned to us for advice. Consequently, we saw a massive upsurge in our view counts, going as high as 100,000 views a day!

As lockdowns have been loosened in some countries, our view counts are starting to drop by 20%-25%. We're sure other channels have seen the same fluctuations.

#ii Seasonal Changes Are Influencing Your YouTube Audience

The extraordinary events of the by few months and their impact on YouTube views and subscribers may be obvious for some channels. But for others, they run across their view counts falling for unexplained reasons.

If y'all're doing all of the correct things, and you're standing to improve your content and your storytelling, YouTube will eventually reward you. Don't worry near the brusk-term hits that may be affecting your aqueduct, because unfortunately, not all channels can be popular all of the time.

Y'all can apply this to all sorts of YouTube channels. Accept Food & Drink channels, for example. They tin actually come into their own around the holiday season, with Halloween, Thanksgiving, and Christmas to play with. Merely outside of these tentpole events, their views may drop.

The aforementioned applies to tech channels who button all sorts of products and gadgets in the run-upwardly to Christmas. These channels tin generate crazy views with unboxing and review content as consumers search for the neatest gift. But come the New Year everybody has spent their coin, and they don't want to purchase annihilation.

Nevertheless, those same consumers may want to lose weight or stick to that New year's day'due south resolution. That'due south where educational channels can have advantage of the interest in diets, or work-outs or videos on how to cease smoking or cutting downward on drinking.

So this is where yous as a creator demand to think smarter, rather than work harder. That might exist an opportunity for yous to invest in some new equipment, or learn how to use a new editing software, or practise presenting in forepart of cameras. So yous're doing things behind the scenes to improve so that when that audition picks up an involvement again, you're set to requite them even ameliorate content.

#3 YouTube Policy Changes Tin Change EVERYTHING

Another thing that can have a huge touch on your channel are policy changes from YouTube.

The most recent ane of these, of course, was the FTC and COPPA ruling. YouTube were fined hundreds of millions of dollars and told to sort this mess out, and by sorting this mess out, passed on a lot of changes for many creators. For more info take a look at this video which explains everything y'all need to know about YouTube, COPPA, FTC and your Aqueduct:

Under the new YouTube rules, If you make a video that is for a target audience of under the age of 13, you take to declare it. And when you lot do, that means people can't comment on that video, notifications don't exit to your subscribers for those videos, and y'all earn a lot less revenue because you tin can't use targeted ads on those videos.

YouTube is always tweaking their policies, particularly Community Guidelines. Which, whether you realize this or not, will have an impact on how your videos are shared on YouTube, and how the algorithm treats your content.

So could have been making content in 2016 that was super popular with an audience. Simply things have changed in the YouTube landscape, which ways the exact same content might not be shared as much as it used to be on the platform.

As a creator, you need to keep up to date nearly YouTube's policies and guidelines. Make sure you subscribe to the YouTube blog, and only bank check in with whatsoever guidelines that YouTube is sharing with you on a regular basis.

Twitter is a good place to go, @TeamYouTube are e'er letting you know, as creators, what'due south changing in the YouTube landscape.

#4 The Impact of YouTube's Many, Many, Many Algorithm Changes

YouTube is constantly changing, updating, or tweaking its algorithms to help the viewer find the content they want to scout.

When information technology comes to these changes, try to remember this: YouTube is not out to get you, the individual creator.

It is trying to create an surround where people stay on YouTube every bit long as possible, and they exercise that by serving up more of the content that viewers desire to watch. There is no doubt that algorithm changes on YouTube will take a detrimental impact on some channels. But those same algorithm changes will take positive implications for many more YouTube channels.

Accept this as an example. YouTube changes the algorithm, and it negatively affects 5% of the creator customs. Chances are, particularly on social media, you volition hear a lot from that five% that all of a sudden their views have gone down, and the algorithm is to blame.

And that's fair enough. Only at the same time, let'south say that algorithm change positively impacts 30% of the creator community. Do you recollect that xxx% is going to praise YouTube about the algorithm modify?

Do you think they're even going to hold the algorithm responsible for the growth in their aqueduct? Are they going to assume that their content is just getting better, and more people are watching information technology? I'll let you lot determine on that i.

Algorithms are mysterious things, and every bit YouTube gives little to goose egg abroad well-nigh their policies, a huge number of myths accept grown around them. Find out the real truth nearly YouTube algorithms here.

#5 Aqueduct Fails Because the Creator Doesn't Change Along with YouTube

Accept you ever heard of the phrase doing something over and over once again, and expecting something different to happen? Well, this is kind of the same logic.

You may have been doing the same affair over and again, and being fairly successful. However, everything effectually you lot is changing, and y'all're slowly being left behind.

Peradventure you had a channel that was really successful v or six agone but y'all took a long break from the platform. When you lot returned, you're doing the same affair with your content, but the entire landscape has changed.

Allow's just imagine your channel is happily going along, getting lots of views, doing really nicely. Merely then the topic is getting more competitive in your landscape, creators are trying new and different things, and all of a sudden, you're going to find yourself overtaken by anybody else.

So this is a alarm to all of united states: Don't get too comfortable. Always exist learning, always be innovating, and testing new things.

#half-dozen No-one is Interested in Your Content Anymore

We've already talked about seasonal changes and how they can impact a channel over the course of a year. Merely what if those seasonal changes are permanent?

For case, 'Game of Thrones' has been a cultural phenomenon over the last decade, and in that location are many channels on YouTube that accept created content effectually the lore, the characters, and the cast.

But 'Game of Thrones' has finished now, and full general audition interest in the series is probably beginning to wane. There are ever going to exist hardcore fans, but the general public is probably moving on to something else now.

So if yous continue to create 'Game of Thrones' content effectually the Television series, do you lot think you're going to keep to sustain your channel? Probably not.

This is a problem that affects many gaming channels likewise. They get really popular with a certain type of game but they're non certain where to go next. What do they do? That's where you, equally a creator, take to prepare for those changes.

You have to tap into an audience's enjoyment of "Game of Thrones" and try to determine what they are going to like adjacent. Don't be afraid to always exist thinking well-nigh what you can test next. Whether that exist the next Goggle box series or game that you lot want to cover. If you're a gaming aqueduct that'due south struggling, take a look at this video for advice:

#7 You're Not Adjustment Yourself With YouTube's Goals

Ii billion people lookout man YouTube every single month. Then in that location's all the same another 6 billion people YouTube want to tap into with their platform.

They're not continuing withal, and they're going to continue to evolve their platform. That means they will test many unlike things, and they will tweak their algorithms every single day.

We've been hearing more and more about something that seems almost impossible to quantify, Quality Watch Time. This isn't a metric that'southward available in YouTube'southward studio (yet) merely it'due south vital to know well-nigh.

As a platform, YouTube wants to serve upwardly the blazon of content that you, equally a viewer, want to sentinel and to proceed watching that content. if a viewer is satisfied with what they're watching every fourth dimension they come up onto YouTube, they'll continue to employ the service.

We have to have that, as video creators, each one of us represents a tiny water droplet in the body of water of this video-watching platform. And when YouTube drops something into that sea it creates a huge ripple result, and it'southward upwards to us to ride those waves in a positive fashion.

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